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Online Retailers: Amazon Decision Allows Proprietary Product Search

Posted by Leah Schloss on Oct 28, 2015 2:44:33 PM

Our colleagues at the Trending Trademarks Blog recently posted a review of the recent decision, Multi Time Machine, Inc. v. Amazon.com, Inc.; Amazon Services, LLC, which states that Amazon does not create "initial interest confusion" by using proprietary product names as keyword terms. 

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Topics: risk management, trademarks, trademark infringement, keyword search, proprietary product search

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