Solar and distributed generation (DG) offer asset attributes and capital investment profiles that are well suited to crowdfunding. Projects of 1 MW and less can be supported by equity that is readily obtained from multiple small investors. Such projects also come with social incentives for investment and are further supported by intangibles associated with carbon emissions reductions. In solar and DG crowdfunding, the investors are the consumers – and the consumers are investors – often with motives going beyond financial gain. Communities that stand to benefit from small solar and DG also tend to align with the metrics for crowdfunding both in terms of the numbers of investors in a given project and in the relatively small amount of required initial investment.